PROJECTChallenge: Created in the early 1990's, the JPC site looks outdated. The text was very small and hard to read. On its e-commerce section, the checkout process is very confusing. JPC receives calls from customers for 15-20% of its online orders, mainly because of confusion around delivery dates.
Solution: Redesigned the entire site to be responsive and to create a more seamless online shopping experience and a more updated look, while keeping its American, small-town tradition and charm. |
ROLEUnderstanding the primary business needs--to streamline the online ordering process so that customers don't have to call in—and understanding the main frustrations for users, I was able to sketch out wireframes.
Based on feedback, I turned the sketches into hi-fi mock-ups in both mobile and desktop formats. These mock-ups went through a few rounds of visual design revisions before they were approved by the client and developed. I also updated their logo, applied to their new site and social media channels, and made photography and messaging recommendations, to create a consistent brand throughout. |
COMPANYJulian Pie Company (JPC) is a family business specializing in apple pies. It started in 1989 in Julian, California—a historic gold rush mountain town, surrounded by apple orchards, an hour east of San Diego.
Today, JPC sells nearly 500,000 pies each year from its e-commerce site and two bakeries in Julian and Santa Ysabel, California. |
RESULTS
We completely redesigned Julian Pie Company's entire site to achieve both business and user goals. The new site is much more user-friendly and provides for a seamless e-commerce experience. Its updated, clean look is brighter and more engaging. It also highlights JPC's enticing pies through photos.
On the e-commerce side, the automated delivery calendar now eliminates confusion when an order is arriving. This makes a great impact on the efficiency for JPC's operations, as more orders are made online without requiring customer service calls, which allows more staff time to be focused on making the pies and dealing with customers on-site.
On the e-commerce side, the automated delivery calendar now eliminates confusion when an order is arriving. This makes a great impact on the efficiency for JPC's operations, as more orders are made online without requiring customer service calls, which allows more staff time to be focused on making the pies and dealing with customers on-site.