PROJECTChallenge: MOCA’s online store is confusing to navigate. It is hard to figure out how products were categorized (no filters) and the checkout process is complicated.
Solution: Redesigned the e-commerce site to create a more seamless online shopping experience for people who wanted to support MOCA and buy from its online store. |
ROLEI conducted user research to fully understand the problems users are facing—usability, information architecture, and design.
Based on research, I redesigned the site as a prototype and tested it with users. I presented the final prototype, which had a simplified, well-organized design with a streamlined check-out process. |
COMPANYThe Museum of Contemporary Art (MOCA), Los Angeles is a contemporary art museum with three locations in greater Los Angeles, California.
MOCA’s online store carries a range of products, including items related to their current exhibitions. Revenue from sales help support MOCA’s programs. |
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Sketch 3
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Invision
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Gliffy
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Illustrator
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Photoshop
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Google Drive
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Google Docs
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