sue candelier  |  UX DESIGNER

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MOCA
E-COMMERCE SITE

PROJECT


Challenge: MOCA’s online store is confusing to navigate. It is hard to figure out how products were categorized (no filters) and the checkout process is complicated. 

Solution: Redesigned the e-commerce site to create a more seamless online shopping experience for people who wanted to support MOCA and buy from its online store.

ROLE


I conducted user research to fully understand the problems users are facing—usability, information architecture, and design.

Based on research, I redesigned the site as a prototype and tested it with users. 

I presented the final prototype, which had a simplified, well-organized design with a streamlined check-out process.

COMPANY


The Museum of Contemporary Art (MOCA), Los Angeles is a contemporary art museum with three locations in greater Los Angeles, California.

MOCA’s online store carries a range of products, including items related to their current exhibitions. Revenue from sales help support MOCA’s programs.

TOOLS


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Sketch 3
Invision
Gliffy
Illustrator
Photoshop
Google Drive
Google Docs
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