PROJECTChallenge: Eden currently has a skeleton site that doesn’t clearly definite its services, is hard to navigate, and doesn’t build trust with its users.
Solution: Designed an entirely new site that incorporated features that meet needs of users—a site that builds trust, humanizes the experience, and provides relevant content. |
TEAMPart of a 3-person UX design team that designed the Eden site.
We worked together on applying the UX design process--user research and analysis, wireframes, user testing, and rapid prototyping—to develop Eden's MVP, which is currently being developed. |
COMPANYEden is an interactive online community for people living with chronic illnesses.
Its site allows users to get helpful information about their condition and connect with others who are going through the same experience. |
RESULTS
Through user research, user testing, and design iterations, we created a site that people with chronic illnesses find helpful and engaging. Research found that users already get professional medical advice from their doctors, and wanted to read more about other people going through the same conditions they were dealing with. As a result, we focused on personal stories for Eden, and personalized the site with "real" faces rather than cartoon stock images.
Users going through the new Eden site found it to be a much more humanizing experience. They became more interested in reading the stories, learning more about their conditions, and even engaging further (e.g. commenting and sharing their own story).
Users going through the new Eden site found it to be a much more humanizing experience. They became more interested in reading the stories, learning more about their conditions, and even engaging further (e.g. commenting and sharing their own story).
TOOLS
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Sketch 3
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Invision
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UserTesting.com
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Gliffy
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Google Drive
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Google Docs
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